SEARCH · PERFORMANCE MAX · YOUTUBE

Google Ads agency: capture demand as it happens

Capture decisive searches. Connect every click to lead quality, sales and actual profitability.

Discuss your acquisition strategy See our client results

INTENT × CONVERSION × PROFITABILITY

Every step changes the value of a click.

01 / INTENT

Not every search is worth the same price.

A specific query can reveal a need ready to be met. We distinguish curiosity from commercial intent.

hearinghearing centre Parisfree hearing assessment Paris 15
02 / CONVERSION

A click has value when it becomes a customer.

The ad, page and sales follow-up need to tell the same story through to the sale.

Search queryAdPageCRMSale
03 / PROFITABILITY

We buy value, beyond traffic.

We assess acquisition cost alongside the value created, margin and conversion quality.

CPCCVRCPAROASMargin

Educational query examples: their value depends on the business and market.

FROM SIGNAL TO SALE

From search query to revenue.

CPC alone does not show whether a campaign creates value. We follow every step through to the customer and actual profitability.

  1. 01Search“free hearing assessment”
  2. 02Ad
  3. 03Click
  4. 04Landing page
  5. 05Lead
  6. 06Customer
  7. 07Value

Illustrative journey · no invented performance figures.

THE CHANNELS

The right format at the right moment.

SEARCH

Capture demand that already exists.

Query → ad → action

SHOPPING / PMAX

Show the right product to the right buyer.

Feed → product → sale

YOUTUBE

Build consideration before the search.

Attention → interest → search

REMARKETING

Return at the right moment.

Visit → return → conversion

Display can complement the strategy when its role and profitability are established. Explore our e-commerce approach.

SEARCH TERMS

We look at what your prospects actually search for.

A targeted keyword can trigger very different queries. We strengthen useful intent and exclude searches that consume budget without generating customers.

TARGETED KEYWORDhearing aid specialist Paris
ACTUAL SEARCH TERMS · EXAMPLES
  • free hearing test ParisStrengthen
  • replace hearing aid ParisStrengthen
  • hearing centre near meAnalyse
  • hearing aid specialist trainingExclude

Educational examples to validate against the account's actual queries.

TRACKING & DATA

Optimise Google for what actually generates revenue.

A recorded conversion is not always a sale. We compare Google Ads, website, CRM and store data.

Leads: qualified → appointment → saleE-commerce: purchase → revenue → margin
  1. GOOGLE ADS
  2. GTM / GA4
  3. WEBSITE / LANDING PAGE
  4. CRM / STORE
  5. ACTUAL SALE

REAL EVIDENCE

Better qualified leads at the same budget.

For a training centre, redesigned messages, forms and tracking improved lead quality. This case study covers a combined Meta Ads and Google Ads approach.

View case study
CLIENT CASE / 02Training & leadsMeta · Google

Multichannel results with no attribution to a single platform.

RESOURCES

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LET'S TALK PERFORMANCE

Looking for your next growth driver?

Let us discuss your goals, customer acquisition and the channels best placed to achieve them.

Let us discuss your acquisition strategy France × Israel · E-commerce · B2B/B2C lead generation