CPLqualification ratecontact rateappointment booking ratesales conversion ratecost per appointmentcost per customer
Alyads focuses on winning customers, beyond simply lowering CPL.
CASE STUDY · 02
Training centre — Qualified lead acquisition
AD SPEND MANAGED€6,000 per month
Objective
When we took over the account in December 2025, the campaigns were already spending €6,000 a month, but 95% of leads were unqualified, at an average cost of €25 per lead. The goal was to maintain that investment while substantially improving lead quality, qualified lead volume and overall campaign effectiveness.
Constraint
A highly competitive market where differentiation is difficult and reliable lead qualification is particularly complex.
Completely restructured the advertising messages and lead qualification forms.
Created ad visuals focused on conversion and lead quality.
Analysed the target audience's motivations and aspirations to improve targeting and message precision.
Anonymised performance evidence · real client data
~ −80 %Cost per lead
×4Conversion rate
Greater brand awarenessIncreased visibility among the core audience
Quality goes beyond the click. We assess the final sales conversion rate and optimise for the resulting net cost per acquisition (CPA).
02Meta Ads or Google Ads for lead generation?
They play different roles. Google captures immediate purchase intent, while Meta builds demand through precise targeting. The best approach often combines both.
03Can Alyads connect campaigns to my CRM?
Yes. We synchronise your forms in real time to feed your CRM directly and help your sales team respond quickly.
04Do you work in France and Israel?
Yes. Alyads actively operates in both markets. We understand their economic characteristics and cultural nuances and adapt campaigns to each audience.