ALYADS TOOL · E-COMMERCE UNIT ECONOMICS

Calculate your e-commerce campaign profitability

Identify minimum ROAS, maximum CAC and the order volume needed to cover fixed costs.

LOCAL SIMULATION

Your profitability dashboard

Adjust your store's settings. Results update instantly without saving or transmitting your data.

SETTINGS

Your unit economics

01Your revenue
Average order value is revenue divided by the number of orders.

The average amount a customer spends on an order.

02Your costs per order
COGS is the amount spent to produce or purchase one unit sold.

Include production, product purchasing, packaging, storage and any customs charges.

This is the average shipping cost the business pays for each order.

Include parcels, envelopes, transport, logistics and fulfilment costs.

These fees are calculated as a percentage of average order value and automatically converted into euros.

Bank, Stripe, PayPal or other payment provider fees.

These fees are calculated as a percentage of average order value and automatically converted into euros.

Commission charged by Shopify, your CMS or another e-commerce platform.

Current CAC or CPA is ad spend divided by the number of attributed orders. This field allows a true break-even calculation after acquisition.

Your current average cost of generating an order through advertising.

03Your monthly fixed costs
These costs remain broadly unchanged whether the business processes 10 or 1,000 orders a month. Do not include a CAC already entered above.

Salaries, subscriptions, software, rent, accounting, professional fees and other fixed expenses.

LIVE RESULTS

The thresholds that guide your profitability

01Break-even ROAS is the return on ad spend needed to cover each order's variable costs. Fixed costs are not yet included.

Your minimum viable ROAS

1.29×

Below this ROAS, every ad-generated order reduces your margin before fixed costs are covered.

Per-order threshold — excluding fixed costs
View the formula

Average order value ÷ maximum CAC. Equivalent formula: 1 ÷ gross margin rate.

02Break-even CAC is the gross margin available to fund acquisition of an order before covering fixed costs.

Your maximum acquisition cost

€69.09

The amount available to acquire an order after variable costs, before fixed costs.

Maximum CPA before fixed costs
03Break-even is the number of orders needed to cover fixed costs. Entering a CAC also includes each order's acquisition cost.

The real profitability milestone

Operating break-even point before advertising acquisitionBreak-even revenue is the number of orders at break-even multiplied by average order value.

116 orders per month

Estimate excluding ad spend. Equivalent to €10,324.00 in monthly revenue. Enter your current CAC to calculate net break-even after acquisition.

Excluding ad spend
Variable costs Variable costs increase with every order: goods, shipping, transactions and platform fees.€19.92
Gross margin Gross margin is average order value minus all variable costs excluding advertising acquisition.€69.09
Gross margin rate Gross margin rate is gross margin divided by average order value.77.62%

ORDER VALUE BREAKDOWN

Where does each euro go?

Variable costs increase with every order: goods, shipping, transactions and platform fees.
Average order value breakdown€89.00average order value
  • Variable costs€19.92 · 22.38%
  • Margin available for acquisition and fixed costs€69.09 · 77.62%

This estimate is for guidance and does not replace personalised accounting or financial advice.

UNDERSTANDING THE NUMBERS

A positive ROAS is not enough.

The platform measures revenue attributed to advertising. Your business also needs to cover variable costs, acquisition and fixed costs.

01

Break-even ROAS

Break-even ROAS is the minimum revenue per euro spent on advertising needed to cover an order's variable costs. It is a per-order threshold before fixed costs.

02

Maximum CAC

Maximum CAC is the gross margin available to acquire an order. If actual CAC exceeds this amount, every new sale reduces margin before fixed costs.

03

E-commerce break-even point

Break-even shows the orders required to cover monthly fixed costs. Enter your current CAC to calculate net break-even after advertising acquisition.

04

Actual profitability

ROAS above 1 means attributed revenue exceeds ad spend. Profit also requires covering product costs, logistics, platform fees and fixed costs.

The displayed break-even CAC and ROAS are per-order thresholds before fixed costs. They do not replace a full analysis of your profit and loss statement.

NEED AN EXPERT VIEW?

Turn thresholds into decisions.

Align your data, tracking and campaigns with a genuinely profitable acquisition strategy.

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